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August 24, 2009

What Apple and Google know that Microsoft does not?

What Apple and Google know that Microsoft does not?
The power and unlimited access to resources and talent found in the Open Source community.
The popularity of Apple and Google continue to increase while Microsoft struggles to compete.

Microsoft users must still wait years for the newest software version of their favorite program to become available (and hope it works correctly) while Apple and Google continue to supply new software programs and applications that are that is increasing their name recognition, customer loyalty and a competitive advantage over the Microsoft in the marketplace.
How do they accomplish this- do they have more staff and resources than Microsoft, more money for their Research & Development?

No- one of the smartest things that Google and Apple have done is opened up the development, creation and enhancement of applications that they promote to the open source community. Rather than relying on the paid staff and developers to tweak their programs- Apple and Google have at their disposal millions and millions of computer techies- from seasoned software professionals (some even work or worked for Microsoft) to novice computer programmers at their disposal.

The Open Source community has been around since 1960s and is characterized by a collaborative process of open source work that led to the birth of the Internet in 1969... But there are earlier cases of Open Source and free software such as IBM's source releases of its operating systems in the 50s and 60s, and the SHARE user group (utilized by up and coming tech starts- Bill Gates and Bill Joy) that formed to facilitate the exchange of software
The expansion of Open Source has only benefited from the existence and greater access to the Internet, after all much of the Internet runs on open source software, tools, applications and utilities such as Linux, Apache, MySQL, and PHP, known as the LAMP stack for web servers.
The use and access to the global internet community promotes an environment of accessibility, easy and inexpensive redistribution and sharing so instead of users being limited to their own facilities and resources, they are granted access to a vast network of facilities and resources, some for free. Older analog tools such as the telephone and television provide limitations on the kind of interactions between users. The television offers little, if any interaction between users/viewer and the telephone users rarely interact with more than one other person (usually a peer-to-peer) relationship.
However, Internet users have the potential to access and meet millions of peers at once which can enhance culture, collaborate and communication with others from anywhere in the world.
With the proliferation of newer technologies such as networks, blogs, wikis more people have access, can contribute, resolve and produce products and distribute to others for free, as opposed to traditional distribution, redistributing of products and services. Therefore the Open Source medium appeals to many professional and novice developers as this approach is low or no cost, having access to source code can assist with tailoring a program as well as to serve as gaining ideas for improvements while installing a shared community that offers a solid code base, with quick fixes for any new issues that may arise.
The Open Source partnership with Apple is one of similar functionality of features also.
Both are usually virus free, both allow the converting and opening of Microsoft created documents and presentations- where Microsoft users have always had problems opening documents created by their own software program from different version (opening a n Office 07 document pr presentation from Office 03). This is another example of the old corporate mentality of requiring their users to purchase the upgraded version to continue to complete their work and share information with others using the same products.

Open source and Google share the fact that their applications are also free for users. These free programs also get around any compatibility issues by being able to access and read MS documents and even save the document as an Microsoft version.
As technology continues to be more accessible to people anywhere in the world- the old corporate style mentality that Microsoft still tries to cling on to cannot keep up with the massive demand of users. Even as Apple has tapped into this market for creating new applications from the computers and phones- the future will require Apple to adopt a more Google free approach or it will start to resemble Microsoft more in operating from a world that no longer exists.
Case in point- compare the stock values and 52-week range amounts for Google, Apple and Microsoft:
Google stock- $465
52 week range- $247-$489
Updated value
Apple stock- $169
52 week range- $78 - $173
Updated value
Microsoft stock - $24.41
52 week range- $14 - $27
Updated value

To learn more about utilizing FREE Internet Resources & Applications to enhance Performance & Quality Improvement Initiatives - subscribe to this blog, follow us on Twitter, visit our website PQI Network

August 16, 2009

When using Twitter be-careful that your Tweetering Tweets don't make you a Twit.

When using Twitter be-careful that your Tweetering Tweets don't make you a Twit.

Twitter has changed the world and how we communicate, yes but how can you really use this application to promote your brand, products and services without seeming like a Twit?

By definition (Merriam-Webster) a Twit is: a silly annoying person : fool

It is not hard to find a business using Twitter these days but many are discovering that not only do they not have the expected "following" but that they are in fact, turning people "off" or away...

Some brief Twitter stats for businesses to consider:
More than 50% of all Twitter accounts are inactive
The top 5% of accounts (by volume of updates) are responsible for 75% of all updates published
65% of Twitter accounts are registered to users under the age of 25
Leading demographic using Twitter regularly are 45-54 year-olds followed closely by the 25-34 year-olds
33% of Twitter accounts only action was registering

Consider a recent study of examining Tweets:
More than 40% were considered "Pointless Babble"
Nearly 38% were "Conversational"
Less than 9% were "Pass-Along/Value"

August 2009 Top Twitter Ranking:
1- Ashton Kutcher
2- Ellen DeGeneres
3- Britney Spears
4- CNN Breaking News
5- Twitter
6- Ryan Seacrest
7- Oprah Winfrey
8- Barack Obama
9-John Mayer
10-Demi Moore

What does this mean?
If you are a famous, well-known person that naturally attracts others to find out where and what you are eating, who you are meeting and what you are thinking, well then you may start to notice a large following on Twitter.
However, if you are the President/CEO or other position of a local (even though respected) company don't expect people to care about your day's agenda, your whereabouts or your encounters . Some of your Tweets may actually be perceived as self-promoting and grandiose.

What type of business could get more use from Twitter?
Although not a one-size-fits all and yes, Twitter continues to evolve and so does our world but considering the current users and how they are utilizing Twitter the following are good uses:
Retail- Introducing new products and services on a regular basis
(your Twitter users receive notifications first-(invites to pre-sales)
Promotion Companies (Lager marketing firms, large foundations supporting many organizations, News and Radio stations) - promoting frequent events, happenings and news information accessible to large audience on regular basis.

The key is in the regularity and accessibility to all of your followers. Twitter does not allow for you to create distribution lists and once followers start to receive frequent postings that do not apply to them (or if they don't receive any new posts at all) they will quickly ignore or remove you from their list.

Simple Common Rules for all of your Tweets:
1- Don't be annoying- have something meaningful to post (not just because it has been so many days since your last post)
2- Always include a reference link (it is not enough to post that you have a new product, you must also provide a link to review the new product)

We also recognize that putting together any real meaningful statistics on Twitter is a near impossible task (as with most new internet platforms due to so many variables, not enough available data but) but keep in mind the general rule that just because you could post or could create a Twitter doe not mean you should. Every business should know why you are using, who you are targeting and what value your Tweets may have, otherwise you may just become another Twit.

To learn more about utilizing FREE Internet Resources & Applications to enhance Performance & Quality Improvement Initiatives - subscribe to this blog, follow us on Twitter, visit our website PQI Network